Enliven
Indulge in infused edibles carefully crafted for living life.
Type of Work
- Brand Stratey
- Messaging
- Naming
- Identity Design
- Packaging Design
- UX/UI Design
- Print & Digital
I helped launched a cannabis-infused edible brand offering cookies, cereal bars, and popcorn through a full suite of strategic and creative services. It began with brand strategy to define voice, positioning, and audience, followed by a name that captured the brand’s playful, craveable spirit. A bold identity and packaging system were created to stand out on shelves, paired with intuitive website UX/UI design. Print and digital collateral, along with advertising assets, extended the brand across marketing and retail touchpoints.
