Daydreamer

Bringing a beverage brand concept into commerce.

Role:
Creative Director & UX/UI Designer

Markets:
Direct-to-Consumer

Industry:
Beverage

I partnered with the Daydreamer team to lead copywriters and developers in translating brand strategy into a cohesive digital experience for a new D2C beverage brand.

Entering a fast-growing category, the brand needed to communicate value, educate consumers, and drive conversions through a scalable e-commerce platform.

THE CHALLENGE.

Daydreamer was launching into a crowded wellness beverage landscape where product benefits and purchasing requirements could be unclear. The business needed a scalable e-commerce platform to simplify decision-making and establish credibility.

RESULTS & IMPACT.

The high-performing DTC website helped the business counter national declines in alcohol sales by driving entry into a new beverage market.

Key outcomes included:

  • Expanding brand awareness beyond the Midwest

  • Scaling product availability nationwide

  • Driving in-person conversions at the Iowa taproom

  • Accelerating adoption of a new product line to support long-term diversification

DESIGNED FOR EASE.

I led the design of a consumer-first digital experience emphasizing clarity, approachability, and ease of use.

Key initiatives included:

  • Defining brand messaging balancing playfulness with transparency

  • Designing a UX/UI system for intuitive product discovery

  • Creating educational purchase flows to build first-time buyer confidence

  • Translating operational constraints into clear shopping paths

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