Terrabis

Exploring the boundaries of e-commerce & consumer experience.

Role:
Creative Director & UX/UI Designer

Markets:
Missouri & Illinois

Industry:
Retail

Terrabis is a fast growing multi location retail brand operating across multiple U.S. markets. As the business scaled, its digital experience needed to support regional differences while maintaining a clear, shopping focused path to purchase.

The project delivered a scalable conversion optimized platform that adapts content and product availability by location, integrates seamlessly with constrained third party systems, and unifies commerce and loyalty into a cohesive user experience.

THE CHALLENGE.

Operating across multiple regions introduced several constraints:

  • Creating a unique experience per location that supports both content and product differences

  • Designing around limited third party platform capabilities

  • Enabling the client to independently manage and update dynamic site content

The challenge was to translate this complexity into a clear and intuitive customer experience while supporting operational requirements behind the scenes.

RESULTS & IMPACT.

The redesigned platform delivered measurable business value by:

  • Driving increased customer engagement and higher conversion rates

  • Aligning search marketing strategy with a comprehensive and scalable site structure

  • Providing a lightweight content management approach that supports efficient daily and weekly updates

  • Enabling additional revenue opportunities through integrated advertising placements

As the business has continued to scale into new locations, the platform has provided a flexible and repeatable foundation

GUIDING THE PATH TO PURCHASE.

The experience is anchored by a location first architecture that ensures users interact only with relevant content and products from the start. Key insights from the live platform include:

  • Store selection determines all downstream content, inventory visibility, and purchase flows

  • Product discovery supports both exploration and intent through category, effect, and brand based navigation

  • Dynamic menus and filters streamline browsing while reducing friction and dead ends

  • Online ordering and pickup are core behaviors, with inventory and offers tailored per location

  • Loyalty and rewards are embedded directly into the shopping journey to encourage repeat engagement

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