Terrabis

Exploring the boundaries of e-commerce & consumer experience.

Role:
Creative Director & UX/UI Designer

Markets:
Missouri & Illinois

Industry:
Retail

Terrabis is a fast-growing multi-location retail brand operating across U.S. markets. As the business scaled, its digital experience needed to support regional differences while maintaining a clear path to purchase.

The project delivered a scalable, conversion-optimized platform that adapts content and product availability by location, integrates with third-party systems, and unifies commerce and loyalty into a cohesive user experience.

THE CHALLENGE.

Operating across multiple regions introduced several operational constraints:

  • Adapting unique experiences per location to support regional content and product differences

  • Designing around limited third-party platform capabilities

  • Enabling independent client management and updates for dynamic site content

The challenge was translating this complexity into an intuitive customer experience while supporting behind-the-scenes operations.

RESULTS & IMPACT.

The redesigned platform delivered measurable business value by:

  • Driving increased customer engagement and higher conversion rates

  • Aligning search marketing strategy with a comprehensive, scalable site structure

  • Providing a lightweight content management approach for efficient daily and weekly updates

  • Enabling new revenue opportunities through integrated advertising placements

As the business has scaled into new locations, the platform has provided a flexible and repeatable foundation.

GUIDING THE PATH TO PURCHASE.

The experience is anchored by a location first architecture that ensures users interact only with relevant content and products from the start. Key insights from the live platform include:

  • Store selection determines all downstream content, inventory visibility, and purchase flows

  • Product discovery supports both exploration and intent through category, effect, and brand based navigation

  • Dynamic menus and filters streamline browsing while reducing friction and dead ends

  • Online ordering and pickup are core behaviors, with inventory and offers tailored per location

  • Loyalty and rewards are embedded directly into the shopping journey to encourage repeat engagement

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