Sun & Sol

A full-scale branding project rooted in authenticity and cultural connection, this work began with brand strategy to define personality, target audience, competitive landscape, and visual direction. A name was developed to resonate with the Spanish-speaking community while reflecting the brand’s laid-back, uplifting ethos. The visual identity features a modern, approachable logo paired with bright, flavorful packaging and a scalable design system. Resulting in a brand that genuinely represents, and connects with, the people of Puerto Rico.